Convert — accelerate acquisition without losing conversion
Commercial performance leaks at every break in the chain. Convert connects lead collection, lead management and selling in a single programme, from media spend to real cost per sale.
The challenge
Turn more opportunities into revenue while keeping acquisition cost under lasting control.
Attract
Without reliable data, media investment loses value
Channels multiply, costs rise and data quality becomes decisive to identify the opportunities worth pursuing.
Convert
Without operational continuity, intent cools down
Prospects expect a fast answer. Handling delays reduce the chances of qualification, appointments and conversion.
Steer
Without measurement, the chain does not improve
Data, teams and tools often stay fragmented, limiting visibility on real performance and acquisition cost.
The programme: from collected data to measured sales
01
Data & Leads
We collect and enrich opt-in leads ready for activation, with traced consent and data enriched before activation.
02
Lead management
Deduplication, prioritisation, rule-based distribution and multichannel follow-up to speed up handling.
03
Sales ops
We take on the selling: appointments, telesales, closing and targeted additional sales.
04
Economic steering
Tracking of handling times, conversion and real cost per sale in a single view of sources, follow-ups and sales.
Assets involved
37 Mactivatable B2C profiles
40+connected media sources
+25 %reachability
40 %duplicates detected and rejected
What Convert changes
Activatable leads, enriched and consented before activation
Faster handling, from collection to first call back
Steered conversion, from source to real cost per sale
A single view of sources, follow-ups and sales
B2B and B2C expertise within one organisation
Execution capacity adjustable between France and the Indian Ocean
Frequently asked questions
How is consent traced?
Every contact is tied to a timestamped consent proof that is stored and can be produced, including the wording collected and the collection channel.
Can you work with our own lead sources?
Yes. Convert takes your existing sources as well as ours: partners, owned channels, API and SFTP are centralised then deduplicated before activation.
How do you measure performance?
Steering follows the whole chain: time to first contact, qualification rate, appointments, sales, then real cost per sale for each source, site and team combination.
