Use case
End-to-end Lead-to-Sale chain
Centralise heterogeneous lead sources, speed up first contact and measure the real cost per sale.
Context
Leads come from several partners and owned channels, in different formats and quality levels.
Duplicates are paid for several times and the delay between collection and first call back is hard to keep under control.
Measurement stops at cost per lead, with no link to the sales actually closed.
The programme
- 01
Centralise and clean
All sources are connected via API, SFTP or batch. Duplicates and suppression lists are removed, consent is timestamped and stored.
- 02
Prioritise and distribute
Each lead is scored then routed in real time to the best-suited team and site, based on available capacity.
- 03
Activate and follow up
Prioritised calls, omnichannel follow-up on unreachable contacts and recovery of pending files.
- 04
Measure and reallocate
Each source, site and team combination is compared on sales and costs, then volumes are reallocated.
Indicators tracked
- Time between collection and first call back
- Share of duplicates detected and rejected
- Reachability and qualification rates
- Real cost per sale by combination
Quantified results
Quantified results for this programme are not published until the client concerned has approved their release in writing.
Let's discuss your programme.
We frame a first scope together, the expected indicators and the engagement model that suits you.