Use case
Reactivating a dormant portfolio
Bring existing contacts back into motion within a controlled consent framework.
Context
An existing contact base is no longer solicited for lack of clear consent rules.
Data is spread across several tools and its freshness is not controlled.
The programme
- 01
Qualify the base
Identity resolution, freshness checks, verification of consent proofs and of existing-contract cases.
- 02
Segment priorities
Segments built on affinity, seniority and potential value, with distinct scenarios.
- 03
Activate with measurement
Framed omnichannel sequences, compliant calling windows and immediate stop on request.
Indicators tracked
- Share of the base actually activatable
- Response rate by segment and channel
- Additional sales generated
- Opt-out requests handled
Quantified results
Quantified results for this programme are not published until the client concerned has approved their release in writing.
Let's discuss your programme.
We frame a first scope together, the expected indicators and the engagement model that suits you.