Data and technology
Five assets that serve execution
Technology is only useful when it genuinely improves execution: simplify, accelerate, route better, measure better, without adding complexity.
Proprietary assets
Built and run in-house, they reduce dependency on third-party tools and create continuity between data, collection, orchestration and activation.
Orbyt
Lead orchestration
The platform connecting collection to sales. Every lead is traced, prioritised, routed and measured.
Data Base
Access to data, not ownership
We host and operate B2C and B2B databases on behalf of their owners. Traced consent, contractual use.
E-service
Our own collection sites
Journeys published under our own brands and fed with qualified traffic, with compliant forms by design.
Concierge
Monetising brand audiences
We call consumers back on behalf of partner brands, under their brand, with proven consent before any contact.
Lamal
B2B prospecting
Targeting, copywriting and sequences executed by AI. People set the frame and take over as soon as a conversation starts.
Orbyt™: the Lead-to-Sale journey
- 01
Collect and clean
Partners, owned channels, API and SFTP; quality, duplicates, opt-in and proof.
- 02
Qualify and distribute
Scoring, pre-qualification, real-time routing based on capacity and priorities.
- 03
Activate and follow up
Call priorities, omnichannel follow-up by SMS, RCS, messaging and email.
- 04
Measure and optimise
Comparison of source, site and team combinations, then reallocation of volumes.
What orchestration changes
+25 % reachability +15 % qualified appointments < 30 s from capture to first callback 40 % duplicates detected and rejected
The data factory
37 M activatable B2C profiles 11 M B2B legal entities 21,6 M unique resolved individuals +80 K updates per month
AI applied to operations
Automate what can be automated, keep people where they create the most value.
- Automate: bot and self-service for simple requests, qualification and information collection
- Assist: advisor copilot, omnichannel conversation summaries, context restitution
- Route: reason, priority and handling level detection, routing to the right team
- Improve: automated interaction analysis, gap detection, targeted coaching
- Inform: when an AI talks to a person, that person is told
Frequently asked questions
- Can our teams access Orbyt™?
- Yes. Programmes run with Orbyt™ give access to a view of sources, follow-ups and sales, down to real cost per sale.
- Who owns the data being activated?
- The database owners. eurocrm hosts and operates the data on their behalf, under contract, with traced consent.
Let's discuss your programme.
We frame a first scope together, the expected indicators and the engagement model that suits you.