Resource — compliance and consent
Customer acquisition in 2026: consent, proof and AI reshape sales performance
Consumer outbound calling now rests on provable prior consent. Performance is won on data quality, traceability and the ability to convert better.
This analysis of the French consumer outbound calling reform is published in French only. The French version is available on the resources hub.
Author and validity
Loïc Galvier — Directeur datamarketing, distribution et DPO, eurocrm
Analysis based on the law applicable as of 15 September 2026.
Sources
- SP2C, Baromètre 2026 SP2C x EY « IA et relation client externalisée : vers une performance augmentée », communiqué du 9 juillet 2026.
- Loi n° 2025-594 du 30 juin 2025, article 13 ; Code de la consommation, articles L. 223-1 et suivants, en vigueur au 11 août 2026.
- Décret n° 2026-662 du 23 juillet 2026 ; Code de la consommation, articles R. 223-1 à R. 223-4 et D. 223-9.
- Règlement (UE) 2024/1689 sur l'intelligence artificielle, article 50.
This article is general information and does not constitute legal advice for a specific situation.
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